Job Purpose
Reporting to the Head of Communications & Marketing, the Digital Communications & Marketing Specialist is responsible for telling the Pearson Engineering story clearly and consistently across all digital channels. The role owns the day-to-day management of the brand website and acts as the technical authority on social media, digital marketing channels and optimisation, keeping pace with the changing digital landscape whilst delivering marketing presence and ensuring communications are accurate, on brand and appropriately approved.
Key Responsibilities
Responsibilities include:
• Researching, creating and scheduling digital content for our websites, as well as our social media channels and direct communications.
• Planning and scheduling content in line with the communications calendar including exhibition and event campaigns.
• Owning the day-to-day management of the website including publishing, updating and archiving content. Regularly reviewing pages and performance and fixing issues or escalating to IT or external support.
• Acting as the main contact for updates, CMS upgrades, security patches and new features.
• Undertaking analysis of website performance, both to inform marketing communications, and to deliver insights to the wider business based on visitor behaviour.
• Optimising our digital channels including Search Engine Optimisation, Answer Engine Optimisation and Generative Engine Optimisation.
• Researching and evaluating new digital technologies to help to engage stakeholders virtually and at exhibitions.
• Advising on best performing referrers and subsequent visitor behaviour to influence advertising and content plan.
• Supporting the wider team to deliver all marketing activities, and collaborating on matters such as brand development, campaign positioning and future plans.
Qualifications/Skills
• Bachelor’s degree in a related subject
• Strong written and communication skills with the ability to adapt tone for different audiences and channels
• Strong analytical skills and data interpretation
• Hands-on experience of managing a website through a CMS
• Experience running social media channels and creating digital content
• Initiative & ability to build strong working relationships with colleagues, suppliers and agencies
• Ability to collate ideas and develop content calendars
• Ability to self-manage, prioritise workload and meet deadlines whilst maintaining a high attention to detail
Desirable:
• Basic HTML/CSS for troubleshooting and small fixes
• Understanding of web accessibility
• Experience of email marketing platforms
• Experience in a B2B, engineering, manufacturing or defence environment
As a defence contractor, we have security obligations placed upon the Company, which means that all our staff must be able to successfully achieve the relevant security clearances.
Working Conditions
Typically office based in Newcastle upon Tyne; attends external events and exhibitions as required (Approx. 2 per year)